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Article writers using content marketing often overlook content readability when composing their articles. Writing articles online for money must not only consider motivating readers to buy a product. To make money writing online, authors must also provide readable quality content. 

With the advent of Google's stated goal to improve a user's search experience, many websites and articles lost their coveted positions in Search Engine Ranking Positions (SERPs). It is now, more than ever, that quality website content writing is king. Writing online for money as a means of 'gaming' the search engines through keyword stuffing, article blasts to thousands of article directories, and weak, poorly structured website content writing are gone.

Readability 

Readability measures the grade level needed to understand any document. There are several schemes that are used to determine readability. The Flesch-Kincaid Grade Level is one of better known and most used measurements. Your content writing can be much improved if you incorporate this measure into your article writing. 

Although it has come under criticism for its simplicity, Flesch-Kincaid Grade Level scale is still widely used and can give you an idea of your article's readability. 

You can determine your article's readability with the Flesch-Kincaid Grade Level scale which assigns a grade level to the written material. MS Word provides a readability statistics feature found under the spell check tab that determines your article's grade level reading score. 

There are free utilities on the web that allow you to copy and paste your document and the utility will return the grade level score. There are others. Online-Utitility.org is one. You can find them with a 'free readability tools' search on the internet. 

You can also use the Google 'more search tools' feature found at the bottom of the left navigation bar when doing a Google search and choosing 'reading level'. The organic results will show 'basic', 'intermediate', or 'advanced' reading levels for each of the page results. 

Although, the results may not be 100% accurate, they do give you an idea of the grade level that your article or page is written at. It may seem that I am putting much emphasis on readability and quality content. It is important to note when writing for the web that the content be easily understandable by your targeted reader. You make make money writing articles online by targeting your reader. 

Ideal Reading Level 

If you dumb down your website content writing, the reader may feel insulted and dismiss your words. If your words are too pedantic, readers may accuse you of flaunting your knowledge. You may have quality content, but not readable by your targeted audience. 

What is the ideal reading grade level? The answer eludes me. Many claim that the national average reading level is eighth grade and that article writers should write at that level or lower when writing for the web. I have yet to find any evidence to substantiate that claim or that you will make money writing to that grade level. 

Studies have been conducted by various governmental agencies under the U.S. Department of Education and by independent private agencies on various aspects of literacy throughout the United States, but I have yet to find any authoritative data that specifically identifies the national reading average to be at the eighth grade level. 

Adult Literacy in America 

The study most often cited as the source of the eighth grade reading level claim is a 1993 study, Adult Literacy in America: A First Look at the Results of the National Adult Literacy Survey, by Irwin S. Kirsch, sponsored by the National Center for Education Statistics. You can review the results yourself at the National Center for Education Statistics. 

However, the study does not specifically state that the national reading level average is at the eighth grade level. In fact, the study's committee "� agreed that expressing the literacy proficiencies of adults in school-based terms or grade-level scores is inappropriate." 

The study did survey levels of literacy skills ranging from Level 1 to Level 5, with Level 5 being the most difficult or the highest skill level. The survey did show that about half the population performed at levels 3-5 and half performed within the lower levels 1 and 2. 

SERPs and Readability 

Nevertheless, if we accept the various reading level scales like, Flesch-Kincaid, article writers can improve their content marketing to more closely match the acceptance of targeted readers. In addition, Google and other search engines may or may not look favorably on the webpage or article and rank it higher than one that Google deems to be written at an inappropriate level as evidenced by the Official Google Blog 

For instance, an article written at the twelfth grade level about building a tool shed may not be looked upon as worthy of Google's definition of maximizing the user search experience. An article on the same subject written at the sixth or seventh grade level might, well fair much better in the SERPs. 

On the other hand, writing an article on the Literacy Statistics of Migrant Workers at the fourth or fifth grade level would not fare well with academic readers and probably not with the search engines. 

The point is that article writers should consider readability when writing articles. The effort does not need to be an all consuming effort. Readability can easily be checked with one of the tools I mentioned earlier. 

Be aware of the end user. The more you comply with Google's goal of "providing the best user experience possible," the more favorably the search engine will rank your writing for money efforts.

There are several ways to simplify the writing process. One of the quickest and most easily adaptable ways is to create and follow a simple outline for all of your business writing. 

While you don't need a detailed, four-page outline that encompasses every point you want to make or every theory you purport, a simple outline can assist you in organizing your thoughts, narrowing your topic, helping you decide exactly what you want to say, and ensuring that you cover every important aspect of your subject. 

An outline also helps you jump over the writer's block hurdle that plagues nearly every writer at one time or another. 

Organize Your Thoughts 

Before you even begin to write, spend some time brainstorming. Grab a sheet of paper and a pen, or a blank computer screen and a keyboard, and write down everything you can think of that relates to your topic. Include ideas that are only slightly relevant, ideas that you may eventually discard, but don't filter your thoughts at this point. Spend about 10-15 minutes writing down EVERYTHING you can think of about this subject. 

When you're finished, go back over what you've written and eliminate duplicate thoughts, unnecessary or irrelevant ideas, or anything else you don't want to include. 

Now you have a fairly thorough list of the general ideas you want to discuss. 

Narrow Your Topic 

Next, look at your ideas more closely. Do you really want to cover every one of them? Are some of these topics better left unsaid or some such common knowledge that you don't need to mention them? Only you can decide what's important, but focus on what you really want to say. Ask yourself some questions, such as: 

� Who am I trying to reach with this writing? 

� What do I want my readers to understand? 

� Are each of these ideas necessary to my central theme? 

� Have I left anything out? 

Decide Exactly What You Want to Say 

Once you have each general topic area defined, it's time to think about each area in more detail. Decide what makes each thing you've written down important. Determine what it is that you want your readers to understand about each specific idea. Write your first draft at this point, being careful to fill in every detail you can. It's much easier to edit and cut extraneous material than to try to go back and fill it in later. 

Cover Every Important Aspect of Your Subject 

After you've written your first draft, you'll want to go back and evaluate every sentence, and every paragraph. Have you covered every important aspect of your subject? Should you expand an idea more fully? Can you rewrite a sentence or a paragraph to make it read more clearly or professionally? Now is the time to do your best work. Ensure that your subject is covered fully and completely and that you have said exactly what you intended to say. 

Consider Hiring a Professional 

Most small business owners and entrepreneurs must wear many, if not all, of the hats in the company. While it's easy to recognize the importance of your business communications, it's also easy to allow them to crucial documents to exit your office without full consideration for their impact on your bottom line. 

Consider this... if you don't communicate clearly and effectively with your clients and prospects, you'll lose their attention -- and their business! 

That's why, if your business writing skills are less than professional, you should seriously consider hiring a professional writer and/or editor to assist you. 

Often, the first thing your audience sees is your written communication, and if you fail there, you'll never get the chance to show them what great products and astounding customer service you can provide!

Getting your website into the top ten results of Google for competitive, high search volume terms that directly relate to your business can be quite challenging. These types of search terms are highly desirable because they are what your potential customers type in when they're ready to buy what you offer. Of course, your competitors are aware of this too, and that's why there is so much competition. Getting onto the second and third pages of Google can be relatively simple, but getting that extra push to be on the first page is not. However, link wheels can give you the boost you need. 

Creating link wheels is very time consuming, as it involves building Web 2.0 properties and placing useful articles on them. You then have to properly link the properties to one another in a special fashion so they're all increasing the value of the other properties. After doing this, they'll have a lot of link juice which can then be passed to your main website. This powerful technique is used by the big companies because it gives them the edge they need to remain ahead of their competitors on the first page. With that said, they are not the ideal strategy when you are first starting out. 

You shouldn't go through a link wheel service if your site is not ranked at least on the second page of Google for competitive terms. They are not very effective when your site doesn't have much authority or visibility, as the powerful boost a link wheel gives the site might look suspicious to Google. However, when you are ranking in Google's top 20, the boost from a link wheel is acceptable and even expected, so it will shoot you onto the first page without any risk of getting your site penalized. 

You will find that hiring a link wheel service to handle the creation of link wheels is the most cost effective way to go. The best ones have writers that will create the content for the Web 2.0 properties, and they'll even make a short YouTube video for you. They are experts at properly linking the Web 2.0 properties, and will be able to give your site a dramatic boost to put it on the first page of even very competitive terms.

The Internet offers you many opportunities, to start a business and make some extra money. If you set things up properly, you can not only have a side business which will put a little bit of extra cash in your pocket, you can have a full-time business that will quickly surpass the amount of money that you're making at your job. Of course, it does require that you approach it in the proper way and that you treat it like a business, from start to finish. That being said, here is how to start a small business online to make some extra money and to get your feet wet in the online marketplace. 

Although you certainly do have many different options available to you as to how to reach your customers, one of the easiest things that you can do is to use an online marketplace that is already established. One of the more popular of such marketplaces is eBay. It is possible for you to make money by using this auction website if you set things up properly. As a matter of fact, there are many people who earn their full-time living on eBay and they continue to grow their business in some rather unique ways. 

That isn't to say, however, that the only thing that is necessary to start an eBay business is to find things in your garage that are no longer wanted. Yes, it is possible for you to sell those items to get a little bit of cash flow going but eventually, you're going to run out of things to sell. What do you do when you reach that position and find that you can continue to sell but you're out of products? That is where you turn to wholesalers, drop shippers and others that can warehouse the products for you and ship them once you make the sale. 

As a matter of fact, people are using the drop shipping technique to sell on eBay and other online websites each and every day. It is something that can help you be successful very quickly and once you get started, you would be surprised with how far you are able to take it. You do need to have a business license to get connected with the legitimate drop shipping companies and you will need to establish a relationship with them so that it is mutually beneficial. 

 As your business continues to grow online, you will find that there are many things that can be done which will assist you in being successful. One of the most important things for you to consider, however, is that you must treat your customers like gold. This is not only true on auction websites where they are able to give immediate feedback but it is true, regardless of where you are selling. If you treat your customers properly, they will recommend you and you will get a reputation that will help to drive your business well into the future.

With the proliferation of World Wide Web, the spectrum and method of doing wholesale business has changed drastically over the past few decades. You can now start doing business without having to pre-purchase or stock any goods. All that needs to be done is to merely list products along with descriptions and graphics on the website of a B2B trade portal. 

The secret of success lies in finding the right portal that has built its name and is well-known throughout the world of business for its extensive coverage of buyers and sellers. It would also be necessary to display the products of the wholesale business in an attractive manner with all pertinent information, prices, terms of business and graphics. 

Basics of Wholesale Dropshipping Business 

The essence of Dropshipping business is that you have to do some research and find products that would have a ready market and then find reliable dropshipping suppliers who would supply the goods against your orders promptly and without any complaints from your clients. You can only succeed if you can find saleable products and the relevant suppliers who will not let you down. Having done this exercise and having selected the right online trade portal, the products should be listed on that website in a proper manner. 

You can then pass on the orders that are received, to the wholesale suppliers and ensure that the shipment is made on time. The website listing your products will receive the payment from the customer and will pass on the same to you after adjusting its charges. The payment to the wholesale supplier can be made thereafter. 

Fighting Competition 

It is obvious that since this business appears to be so simple, many people will be in the fray to capture the market. Competition will be fierce and you will have to find innovative means to fight the same for survival. The following tips will help in being successful in combating your competitors. 

� The more attractive and informative your description of the product, the greater will be the possibility of impulsive purchases. It is essential that the information provided by you is persuasively descriptive. 

� The description should be accompanied with attractive graphics and good quality photos of the products in actual use. It would also be a good idea to provide comparisons with other similar products. This will enable the visitor to the site to compare different products and make up his mind while he is still hooked on to your site. This will also prevent him from browsing and visiting other sites and ultimately it will improve your chances of getting the business. 

� Offering a bonus with the product will prove to be very effective. The bonus could be in the form of reports containing interesting information and tips regarding use of the product. 

� Once your client enters his credit card information and before the deal is closed, other products can also be recommended. If the wholesale order is for an electronic item, you can recommend related accessories. 

Finding Good Wholesale Dropshipping Supplier's 

If a reseller wants to have a smooth and profitable business operation, the most important thing is to find a good dropshipper. He will have no problems or hassles regarding delivery of goods, recovery of payments, and maintaining good quality of the products in line with what has been shown to the customer when the order was finalized. A drop-shipping list can provide names, addresses and telephone numbers of hundreds of companies but most of the time, these lists are outdated. As such, it is better to register with a website that has lists of itemized suppliers and make a choice. You can also become a member of wholesalers� forums which will make it possible to get useful information by way of other people�s experiences and recommendations regarding reliable suppliers. 

Wholesale dropship directories can also be consulted. 

Wholesale dropship business can be profitable if proper research and homework is done in the beginning to find the right product and the right wholesale supplier.